Marketing Financial Services (книга)
Marketing Financial Services | |
Автор: | ' |
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Оригинал издан: | ???? |
«Marketing Financial Services» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also…»