Marketing Insights and Outrages (книга)
Marketing Insights and Outrages | |
Автор: | Drayton Bird |
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Оригинал издан: | 2000 |
«Marketing Insights and Outrages» — книга 2000 года.
Содержание |
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От издателя 
«This is a collection of Drayton Bird's articles and extracts from «Marketing» magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience…»