Marketing Management, Second Edition (книга)
Marketing Management, Second Edition | |
Автор: | Russell S. Winer |
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Оригинал издан: | 2003 |
«Marketing Management, Second Edition» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book Description This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated…»