Marketing Management (книга)
Marketing Management | |
Автор: | Philip Kotler |
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Оригинал издан: | 2002 |
«Marketing Management» — книга 2002 года.
Содержание |
Содержание 
От издателя 
«This worldwide best-selling book highlights the most recent trends and developments in global marketing — with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in…»