Marketing Management Text and Cases (книга)
Marketing Management Text and Cases | |
Автор: | LAL |
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Оригинал издан: | 2004 |
«Marketing Management Text and Cases» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionThis is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing…»