Marketing Research (книга, ????)
Marketing Research | |
Автор: | David A. Aaker V. Kumar George S. Day |
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Оригинал издан: | 2006 |
«Marketing Research» — книга 2006 года.
Содержание |
Содержание 
От издателя 
«This new edition brings to the forefront the relevance of marketing intelligence and the power of the Internet in marketing research applications. The book focuses on the recent trends in marketing intelligence and explains how its various functions…»