Marketing Strategy: The Challenge of the External Environment (книга)
Marketing Strategy: The Challenge of the External Environment | |
Автор: | David Mercer |
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Оригинал издан: | ???? |
«Marketing Strategy: The Challenge of the External Environment» — книга ???? года.
Содержание |
Содержание 
От издателя 
« Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the…»