Marketing Strategy (книга)
| Marketing Strategy | |
| Автор: | Orville C. Walker Harper W. Boyd Jean Claude Larreche Jean-Claude Larreche |
|---|---|
| Оригинал издан: | ???? |
«Marketing Strategy» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases — 1999) or with a custom published case book. It covers the concepts…»