Marketing Strategy (книга)
Marketing Strategy | |
Автор: | Orville C. Walker Harper W. Boyd Jean Claude Larreche Jean-Claude Larreche |
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Оригинал издан: | ???? |
«Marketing Strategy» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases — 1999) or with a custom published case book. It covers the concepts…»