Marketing Strategy and Uncertainty (книга)
Marketing Strategy and Uncertainty | |
Автор: | Sharan Jagpal |
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Оригинал издан: | ???? |
«Marketing Strategy and Uncertainty» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This unique book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to previously neglected strategic…»