Marketing for Managers: A Practical Approach (книга)
Marketing for Managers: A Practical Approach | |
Автор: | Leyland F. Pitt |
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Оригинал издан: | 2004 |
«Marketing for Managers: A Practical Approach» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionDebunking the idea that marketing has to be complicated, this book introduces the issues underlying marketing concepts and strategies. This newly revised edition includes material on competitive advantage, competitive strategies,…»