Mastering Marketing Management (книга)
Mastering Marketing Management | |
Автор: | Roger Cartwright |
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Оригинал издан: | 2003 |
«Mastering Marketing Management» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book Description This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much…»