Optimal Database Marketing: Strategy, Development, and Data Mining (книга)
Optimal Database Marketing: Strategy, Development, and Data Mining | |
Автор: | Ronald G. Drozdenko Perry D. Drake |
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Оригинал издан: | ???? |
«Optimal Database Marketing: Strategy, Development, and Data Mining» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Contemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and…»