Portfolio Management for New Products (книга)
Portfolio Management for New Products | |
Автор: | Robert G. Cooper Scott J. Edgett Elko J. Kleinschmidt |
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Оригинал издан: | 2001 |
«Portfolio Management for New Products» — книга 2001 года.
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От издателя 
«The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and…»