Quantitative Models in Marketing Research (книга)
Quantitative Models in Marketing Research | |
Автор: | Philip Hans Franses Richard Paap |
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Оригинал издан: | ???? |
«Quantitative Models in Marketing Research» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results…»