Relationship Marketing: Dialogue and Networks in the E-Commerce Era (книга)
Relationship Marketing: Dialogue and Networks in the E-Commerce Era | |
Автор: | Richard J. Varey |
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Оригинал издан: | 2003 |
«Relationship Marketing: Dialogue and Networks in the E-Commerce Era» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionThis title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing …»