Relationships and Networks in International Markets (книга)
Relationships and Networks in International Markets | |
Автор: | Hans Georg Gemunden Thomas Ritter Achim Walter |
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Оригинал издан: | ???? |
«Relationships and Networks in International Markets» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, «relationship marketing»…»