Research on International Service Marketing: A State of the Art (книга)
Research on International Service Marketing: A State of the Art | |
Автор: | Ko de Ruyter |
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Оригинал издан: | 2005 |
«Research on International Service Marketing: A State of the Art» — книга 2005 года.
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От издателя 
«Book DescriptionVolume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective…»