Sales Promotion (книга)
Sales Promotion | |
Автор: | Scott A. Neslin |
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Оригинал издан: | ???? |
«Sales Promotion» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship,…»