Shaping the Corporate Image (книга)
Shaping the Corporate Image | |
Автор: | Marion G. Sobol Gail E. Farrelly Jessica S. Taper |
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Оригинал издан: | ???? |
«Shaping the Corporate Image» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This book discusses how a corporate reputation is acquired, maintained, and nurtured. Academic and practitioner literature on this topic is explained and discussed, and the views of interviewed chief executive officers and public relations…»