The End of Advertising as We Know It (книга)
The End of Advertising as We Know It | |
Автор: | Sergio Zyman |
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Оригинал издан: | 2003 |
«The End of Advertising as We Know It» — книга 2003 года.
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От издателя 
«Book DescriptionThe controversial marketing guru discusses the revolution in advertising strategy «What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of…»