Total Access (книга)
Total Access | |
Автор: | Regis McKenna |
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Оригинал издан: | ???? |
«Total Access» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy…»