Understanding Consumer Choice (книга)
Understanding Consumer Choice | |
Автор: | Gordon Foxall |
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Оригинал издан: | 2005 |
«Understanding Consumer Choice» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book Description This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and…»