Understanding the Consumer (книга)
Understanding the Consumer | |
Автор: | Isabelle Szmigin |
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Оригинал издан: | 2003 |
«Understanding the Consumer» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book Description Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the…»