Wizard!: Harry Potter's Brand Magic (книга)
Wizard!: Harry Potter's Brand Magic | |
Автор: | Stephen Brown |
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Оригинал издан: | 2005 |
«Wizard!: Harry Potter's Brand Magic» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book Description Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world…»