Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (книга)
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications | |
Автор: | Terence A. Shimp |
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Оригинал издан: | ???? |
«Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications» — книга ???? года.
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Содержание 
От издателя 
«The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC…»