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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (книга)

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Автор: Terence A. Shimp
Оригинал издан: ????

«Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications»книга ???? года.

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«The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC…»

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