Applying Qualitative Methods to Marketing Management Research (книга)
Applying Qualitative Methods to Marketing Management Research | |
Автор: | Renate Buber Johannes Gadner Lyn Richards |
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Оригинал издан: | ???? |
«Applying Qualitative Methods to Marketing Management Research» — книга ???? года.
Содержание |
Содержание 
От издателя 
« Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative…»