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Applying Qualitative Methods to Marketing Management Research (книга)

Applying Qualitative Methods to Marketing Management Research
Автор: Renate Buber
Johannes Gadner
Lyn Richards
Оригинал издан: ????

«Applying Qualitative Methods to Marketing Management Research»книга ???? года.

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« Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative…»

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