Beyond Logos: New Definitions of Corporate Identity (книга)
Beyond Logos: New Definitions of Corporate Identity | |
Автор: | Clare Dowdy |
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Оригинал издан: | ???? |
«Beyond Logos: New Definitions of Corporate Identity» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large…»