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Beyond Logos: New Definitions of Corporate Identity (книга)

Beyond Logos: New Definitions of Corporate Identity
Автор: Clare Dowdy
Оригинал издан: ????

«Beyond Logos: New Definitions of Corporate Identity»книга ???? года.

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«Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large…»

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