Beyond Traditional Marketing: Innovations in Marketing Practice (книга)
Beyond Traditional Marketing: Innovations in Marketing Practice | |
Автор: | Kamran Kashani |
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Оригинал издан: | 2005 |
«Beyond Traditional Marketing: Innovations in Marketing Practice» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionThis book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the?classic literature where…»