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Beyond Traditional Marketing: Innovations in Marketing Practice (книга)

Beyond Traditional Marketing: Innovations in Marketing Practice
Автор: Kamran Kashani
Оригинал издан: 2005

«Beyond Traditional Marketing: Innovations in Marketing Practice»книга 2005 года.

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«Book DescriptionThis book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the?classic literature where…»

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