Brand Choice: Revealing Customers» Unconscious-Automatic and Strategic Thinking Process (книга)
Brand Choice: Revealing Customers» Unconscious-Automatic and Strategic Thinking Process | |
Автор: | Randolph J. Trappey |
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Оригинал издан: | 2005 |
«Brand Choice: Revealing Customers» Unconscious-Automatic and Strategic Thinking Process» — книга 2005 года.
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Содержание 
От издателя 
«Book Description Brand Choice provides the tools that reveal customers» automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively…»