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Brand Choice: Revealing Customers» Unconscious-Automatic and Strategic Thinking Process (книга)

Brand Choice: Revealing Customers» Unconscious-Automatic and Strategic Thinking Process
Автор: Randolph J. Trappey
Оригинал издан: 2005

«Brand Choice: Revealing Customers» Unconscious-Automatic and Strategic Thinking Process»книга 2005 года.

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«Book Description Brand Choice provides the tools that reveal customers» automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively…»

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