Brands: Visions and Values (книга)
Brands: Visions and Values | |
Автор: | John Goodchild Clive Callow |
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Оригинал издан: | ???? |
«Brands: Visions and Values» — книга ???? года.
Содержание |
Содержание 
От издателя 
«In the past the value of any company lay principally in its tangible assets, such as stock, plant and property. Over recent years this has changed considerably and a large proportion of the market capitalisation of any company is now likely to…»