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Brands: Visions and Values (книга)

Brands: Visions and Values
Автор: John Goodchild
Clive Callow
Оригинал издан: ????

«Brands: Visions and Values»книга ???? года.

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«In the past the value of any company lay principally in its tangible assets, such as stock, plant and property. Over recent years this has changed considerably and a large proportion of the market capitalisation of any company is now likely to…»

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