Brands Consumers, Symbols,
Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing | |
Автор: | Sidney J. Levy Dennis W. Rook |
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Оригинал издан: | ???? |
«Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing» — книга ???? года.
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«Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and…»