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Brands Consumers, Symbols,

Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing
Автор: Sidney J. Levy
Dennis W. Rook
Оригинал издан: ????

«Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing»книга ???? года.

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«Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and…»

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