Brands and Branding (книга)
Brands and Branding | |
Автор: | Rita Clifton John Simmons Sameena Ahmad The Economist |
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Оригинал издан: | ???? |
«Brands and Branding» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organizing principle behind many ambitious companies. This authoritative book contains…»