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Brands and Branding (книга)

Brands and Branding
Автор: Rita Clifton
John Simmons
Sameena Ahmad
The Economist
Оригинал издан: ????

«Brands and Branding»книга ???? года.

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«Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organizing principle behind many ambitious companies. This authoritative book contains…»

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