Business-To-Business Marketing: A Strategic Approach (книга)
Business-To-Business Marketing: A Strategic Approach | |
Автор: | Michael H. Morris Leyland F. Pitt Earl D. Honeycutt |
---|---|
Оригинал издан: | ???? |
«Business-To-Business Marketing: A Strategic Approach» — книга ???? года.
Содержание |
Содержание 
От издателя 
« Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of…»