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Business-To-Business Marketing: A Strategic Approach (книга)

Business-To-Business Marketing: A Strategic Approach
Автор: Michael H. Morris
Leyland F. Pitt
Earl D. Honeycutt
Оригинал издан: ????

«Business-To-Business Marketing: A Strategic Approach»книга ???? года.

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« Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of…»

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