Business Market Management: Understanding, Creating and Delivering Value (книга)
Business Market Management: Understanding, Creating and Delivering Value | |
Автор: | James C. Anderson James A. Narus |
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Оригинал издан: | ???? |
«Business Market Management: Understanding, Creating and Delivering Value» — книга ???? года.
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От издателя 
« Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of…»