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Business Market Management: Understanding, Creating and Delivering Value (книга)

Business Market Management: Understanding, Creating and Delivering Value
Автор: James C. Anderson
James A. Narus
Оригинал издан: ????

«Business Market Management: Understanding, Creating and Delivering Value»книга ???? года.

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« Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of…»

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