CRM: Redefining Customer Relationship Management (книга)
CRM: Redefining Customer Relationship Management | |
Автор: | Jeffrey Peel |
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Оригинал издан: | 2002 |
«CRM: Redefining Customer Relationship Management» — книга 2002 года.
Содержание |
Содержание 
От издателя 
«In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is…»