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CRM: Redefining Customer Relationship Management (книга)

CRM: Redefining Customer Relationship Management
Автор: Jeffrey Peel
Оригинал издан: 2002

«CRM: Redefining Customer Relationship Management»книга 2002 года.

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«In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is…»

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