CRM Unplugged: Releasing CRM's Strategic Value (книга)
CRM Unplugged: Releasing CRM's Strategic Value | |
Автор: | Philip Bligh Douglas Turk |
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Оригинал издан: | 2004 |
«CRM Unplugged: Releasing CRM's Strategic Value» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Experts estimate that more than fifty percent of all Customer Relationship Management (CRM) implementations will be seen as failures from a company's viewpoint. However, implemented the right way, CRM is useful, profit-enhancing, and even vital to…»