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CRM Unplugged: Releasing CRM's Strategic Value (книга)

CRM Unplugged: Releasing CRM's Strategic Value
Автор: Philip Bligh
Douglas Turk
Оригинал издан: 2004

«CRM Unplugged: Releasing CRM's Strategic Value»книга 2004 года.

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«Experts estimate that more than fifty percent of all Customer Relationship Management (CRM) implementations will be seen as failures from a company's viewpoint. However, implemented the right way, CRM is useful, profit-enhancing, and even vital to…»

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