Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish (книга)
Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish | |
Автор: | Mary Anne Moffitt |
---|---|
Оригинал издан: | ???? |
«Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning,…»