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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish (книга)

Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
Автор: Mary Anne Moffitt
Оригинал издан: ????

«Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish»книга ???? года.

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«Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning,…»

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